Our Mission

We're on a mission to make life insurance that's simple, affordable, and accessible to everyone.

Why We Started

Paddl was founded with a clear purpose: to bridge the gap between families and the protection they deserve. Too often, we saw people overwhelmed by the complexity of life insurance—endless paperwork, confusing jargon, and decisions that felt impossible to make. We knew there had to be a better way.

Our founders envisioned a life insurance solution tailored for real people, not just numbers. Paddl was born to simplify the process, cut through the confusion, and make securing your family's future an effortless experience.

We're committed to transforming the life insurance industry by making it more accessible, transparent, and customer-focused.

Family enjoying time together

What Makes Paddl Different

Simple, Streamlined Process

Getting life insurance shouldn't feel like pulling teeth. With Paddl, it's quick, transparent, and hassle-free. Our intuitive platform guides you step-by-step, ensuring you only spend time on what matters.

Personalized Policies

No two families are alike, and neither should your life insurance. We use smart matching technology to connect you with the best policy that fits your unique needs and budget.

Expert Guidance

Life insurance might be new to you, but it's what we do best. Our team of friendly, licensed experts is always on hand to answer your questions, provide clarity, and ensure you feel confident every step of the way.

Fast and Reliable

Forget waiting weeks for approval. At Paddl, many of our clients qualify for coverage in minutes, not months.

Life insurance made simple

Get covered in four easy steps

1

Answer a few questions

Tell us about yourself through our simple online questionnaire.

2

Get instant quotes

Review personalized coverage options and rates in real-time.

3

Choose your plan

Select the coverage that best fits your needs and budget.

4

You're covered!

Get your policy documents instantly and activate your coverage.